Do campaigns that give view-through credit tend to have a greater chance of success?

Giving view-through credit can indeed enhance the perceived success of a campaign. View-through credit refers to the attribution it gives to impressions where users see an ad but do not immediately click on it. Instead, they visit the advertiser's website later, typically as a result of having seen the ad.

When campaigns incorporate view-through credit, they can account for a broader range of conversions that might otherwise go unmeasured. This holistic approach to attribution can paint a more complete picture of a campaign's effectiveness, showing that even non-click interactions can influence customer behavior and lead to conversions. Therefore, campaigns that utilize view-through credit may demonstrate greater overall success by highlighting these valuable touchpoints within the customer journey.

While the actual impact of view-through credit can vary across industries, typically, the application of this credit is a useful practice as it aligns with the consumer's multi-touch engagement in today’s digital landscape. The focus on measuring incremental value beyond immediate clicks allows marketers to appreciate the full influence of their advertising efforts.