How many impressions are processed simultaneously within the "100 milliseconds" during real-time bidding?

The correct answer is based on the nature of real-time bidding (RTB) and the efficiency of programmatic advertising technology. During the RTB process, numerous ad impressions can be analyzed and processed within a very short time frame, specifically around 100 milliseconds.

In the context of an ad auction, millions of impressions can be evaluated simultaneously due to the high speed and advanced algorithms used by DSPs (Demand-Side Platforms) and SSPs (Supply-Side Platforms). This capability allows advertisers to bid on available ad space in a fraction of a second, optimizing ad placements based on real-time data regarding audience targeting, bid strategies, and potential returns.

This simultaneous processing is made possible by the advanced infrastructure of ad tech which leverages powerful servers and cloud computing techniques. The ability to process millions of impressions in such a brief period is a fundamental aspect of modern programmatic advertising, contributing to its efficacy and popularity in digital marketing.