If you target viewable, high-quality, and in-demand ads, how will market costs typically change?

Targeting viewable, high-quality, and in-demand ads typically leads to an increase in market costs. This phenomenon occurs because advertisers are willing to pay a premium for ad placements that are more likely to achieve better performance metrics, such as higher engagement and conversion rates.

Viewable ads refer to those that are seen by users, which adds intrinsic value as advertisers seek to ensure their messages are reaching real audiences. High-quality ads often include well-designed creative and relevant content, which enhances their effectiveness and appeal, making them more desirable in the market. Moreover, in-demand ads are those that resonate well with current trends or audience interests, further driving competition among advertisers who want to secure these placements.

As advertisers compete for these desirable attributes, the demand for such inventory increases, pushing costs higher in the marketplace. This upward pressure on pricing reflects the value placed on effective advertising that is likely to yield a better return on investment, leading to increased market costs when targeting ads that meet these criteria.