In terms of ad bidding strategy for a quick sales cycle, what should be done after the first minute?

In a quick sales cycle, the optimal strategy after the first minute typically involves evaluating the performance of your ads in real-time. Lowering the bid can be a strategic move if the initial performance data indicates that the ads are not generating the desired results, such as clicks or conversions. This adjustment allows for better budget management and can help avoid overspending on placements that are underperforming.

In a quick sales cycle, advertisers aim for immediate responses from users, so if the ads aren’t engaging the audience as expected, it can be beneficial to lower the bid. This change allows for reallocating budget to more effective strategies or adjusting creative elements. The decision to lower the bid reflects a proactive approach to optimize ad spend in a fast-paced environment where immediate results are paramount.

In contrast, maintaining the same bid might miss the opportunity to react to early performance signals, while increasing the bid could lead to unnecessary expenditure without clear indications of improved performance. Stopping ads entirely may halt engagement and sales when there's potential for the campaign to still achieve positive results with adjustments. Therefore, lowering the bid is often the most effective action when early performance signals warrant a change.