Is it true that real-time bidding (RTB) requires pixels or data collection?

Real-time bidding (RTB) functions as a key component in programmatic advertising, allowing advertisers to bid on ad impressions in a matter of milliseconds during the ad auction process. The effectiveness of RTB relies on the ability to evaluate impressions and make informed bidding decisions based on various data points.

The statement that RTB requires pixels or data collection is not accurate because while data collection and the use of tracking pixels can enhance the effectiveness of a campaign, they are not strictly required for the RTB process itself. Advertisers can auction off ad placements without needing pixels for every impression, as the essential technology enabling RTB operates dynamically, reacting to live bidding events.

Data collection and tracking pixels indeed play a significant role when it comes to optimizing campaigns and understanding audience behavior. However, RTB can function independently of these elements, since it primarily focuses on the auctioning process rather than on the collection of data to inform bids.

Thus, stating that RTB does not necessarily require pixels or data collection aligns with the nature of the RTB process itself, making the claimed answer accurate within the context provided.