True or False: Focusing on granular targeting is essential only when budgets are large.

Granular targeting is not solely dependent on the size of the budget. It is vital for any advertising campaign aiming to effectively reach the desired audience, regardless of budget constraints. When utilizing granular targeting, advertisers can hone in on specific demographics, behaviors, and interests, which helps improve the relevance and effectiveness of their campaigns. This precision allows for better optimization of ad spend, ultimately leading to more effective use of resources. Therefore, even with smaller budgets, granular targeting can maximize engagement and drive better results by ensuring ads are delivered to the most relevant segments of the audience. This approach enhances the overall impact of campaigns, making it valuable regardless of budget size.