What advantage does cross-device targeting offer in advertising?

Cross-device targeting provides the significant advantage of ensuring that the same user experiences consistent ads across different devices. In today’s digital landscape, consumers frequently switch between devices such as smartphones, tablets, laptops, and desktops. By employing cross-device targeting, advertisers can recognize when a user interacts with an ad on one device and ensure that the same user sees complementary ads on other devices they use. This cohesive approach enhances the overall user experience and increases the likelihood of engagement as the messaging remains consistent and relevant, regardless of the device in use.

The other options do not capture the essence of cross-device targeting: displaying ads exclusively on mobile devices limits the potential audience; restricting advertising to specific geographic regions does not pertain to device targeting; and focusing solely on desktop users neglects the multi-device habits of many users, which can lead to missed opportunities for engagement across various platforms.