What does Cross Device technology unify?

Cross Device technology is designed to unify data from mobile and desktop devices. This technology is essential in providing a comprehensive view of user behavior across various platforms, allowing advertisers to track and analyze how users interact with content on different devices. By consolidating data from both mobile and desktop, marketers can create a more cohesive and targeted advertising approach, ensuring that campaigns are optimized for the user's device of choice.

The other options highlight different data categories. Unifying data across social media platforms pertains to social analytics, while combining online with offline interactions often involves customer relationship management (CRM) strategies. Data from different advertising networks focuses on ad performance metrics rather than user behavior across devices. While all these aspects are important in the digital marketing landscape, the specific function of Cross Device technology centers on connecting the interactions that users have with ads and content on varying types of devices.