What does engagement rate measure?

Engagement rate measures the level of interaction users have with an ad. This metric typically gauges how effectively an advertisement captures the attention and involvement of its audience. It can include various forms of interaction, such as clicks, likes, shares, comments, and other actions that indicate a user's interest and engagement with the content of the ad.

This focus on user interaction is crucial for advertisers, as higher engagement often reflects a more compelling ad that resonates with the target audience. By understanding engagement rates, advertisers can assess the effectiveness of their campaigns in driving user interest and fine-tune their strategies accordingly to improve performance.

Other options relate to different aspects of advertising metrics but do not reflect the specific definition of engagement rate. For example, impressions measure how many times an ad is displayed, the amount spent on ads reflects budget allocation rather than user interest, and revenue generated focuses solely on financial outcomes without consideration for user interaction.