What does "programmatic audio" involve?

Programmatic audio involves the automated purchase of audio advertising on streaming services. This method leverages technology and data to facilitate real-time ad buying, allowing advertisers to target specific audiences more effectively than traditional methods. It enables advertisers to optimize their campaigns through data-driven decision-making, ensuring that audio ads reach the right listeners based on demographics, behaviors, and interests.

The focus on automation distinguishes programmatic audio from conventional methods of buying ads, which often rely on direct negotiations and manual processes. By utilizing programmatic technology, advertisers can benefit from increased efficiency, better inventory management, and enhanced targeting capabilities that align with modern listening habits on digital platforms.