What does the term "premium inventory" denote?

The term "premium inventory" refers to high-quality ad placements on reputable sites. This type of inventory is characterized by its ability to offer better visibility, engagement, and performance compared to lower-quality alternatives. Premium inventory typically comes from well-known brands or publishers that have established a strong reputation, ensuring that the ads placed there are seen by a more targeted and engaged audience. Advertisers value this inventory because it provides a greater likelihood of achieving advertising objectives, such as brand awareness or direct conversions.

In contrast, low-cost ad placements on easy-to-obtain platforms do not carry the same value as premium inventory and may result in lower engagement rates. Similarly, inventory solely for real-time bidding strategies does not inherently denote quality or reputation. Standard ad placements across unbranded networks generally lack the assurance of quality and viewability that premium inventory provides. Therefore, the emphasis on high-quality ad placements on reputable sites is what accurately defines premium inventory.