What is a characteristic of a solitary advertising approach in a marketing plan?

A solitary advertising approach in a marketing plan is characterized by limited ad exposure and frequency. This strategy typically focuses on using a single channel or method for advertising without leveraging other platforms or collaborative efforts to maximize reach and impact. As a result, each ad may not be shown as frequently, leading to a limited presence in the target audience's view.

In contrast, collaboration with industry peers usually refers to cooperative strategies that enhance visibility and effectiveness, while claiming exclusive last-touch credit and consistent ad delivery suggest a more integrated and aggressive approach to advertising. These alternatives provide broader exposure and aim for higher engagement rates, which are not aligned with the characteristics of a solitary advertising approach. Thus, limited exposure and frequency are defining traits of this approach, as it lacks the support and amplification that comes with multifaceted marketing strategies.