What is a key advantage of using a bid factoring system?

A key advantage of using a bid factoring system is that it saves time. Bid factoring streamlines the decision-making process by automating how bids are calculated and adjusted based on various performance metrics and predefined parameters. This automation allows advertisers to focus on strategy and optimization rather than manually adjusting bids for every campaign or ad group.

In a programmatic advertising environment where speed is crucial, being able to efficiently manage bids without manual intervention can significantly enhance an advertiser's ability to react quickly to market changes and competition. Overall, the time savings gained from this system can enable teams to allocate their resources to more strategic endeavors, such as creative development and audience segmentation.