What is an advantage of using first-party data over third-party data?

Using first-party data provides insights directly from known customers, which is a significant advantage. This data is collected directly from users who have engaged with your brand, allowing for a deeper understanding of customer behavior, preferences, and purchase patterns.

This direct relationship means that the data is often more relevant and tailored to your business needs compared to third-party data, which aggregates information from various external sources that may not have a direct relationship with your brand. First-party data fosters trust and enhances the customer experience, as it originates from interactions the customers have had with your business.

While cost, accuracy, and conversion rates are important factors in data strategy, they can vary based on numerous factors and are not guaranteed as advantages of first-party data in the same way that direct insights from known customers are.