What is an advertising SDK?

An advertising SDK, or Software Development Kit, is specifically designed to assist app developers in integrating advertising capabilities directly into their applications. This allows developers to incorporate ads seamlessly, providing monetization opportunities without the need for deep technical expertise in advertising technologies. The SDK typically includes libraries, tools, and documentation to facilitate the implementation of ad formats such as banners, interstitials, or rewarded video ads within mobile or web applications.

The other options describe different aspects of the advertising ecosystem. For instance, while a set of guidelines for creating visual ads may refer to design principles, it does not focus on the technical integration side that an SDK offers. A platform for managing ad inventory across various channels encompasses a broader range of functionalities beyond just advertising integration, often involving ad serving and optimization. Lastly, a tool for analyzing ad performance metrics addresses post-campaign analyses rather than the process of integrating advertising capabilities into an app. Thus, the focus of an advertising SDK is uniquely tailored to assist developers in this specific area.