What is behavioral targeting?

Behavioral targeting refers to the practice of delivering personalized advertisements based on users’ online behaviors. This strategy involves tracking a user's interactions and activities across various digital platforms, including which websites they visit, the content they engage with, and their previous interactions with ads. By analyzing this data, advertisers can create a more tailored advertising experience, presenting ads that are most relevant to the individual's interests and preferences.

This approach enhances the effectiveness of advertising campaigns, as users are more likely to engage with content that resonates with their behaviors and interests. Personalized ads can lead to higher click-through rates and conversion rates, ultimately driving better ROI for advertisers.

Other options, while related to advertising and targeting, do not accurately capture the essence of behavioral targeting. The first option refers specifically to geo-location targeting, which is a different strategy focused on physical location rather than online behavior. The choice regarding selecting demographic audiences excludes the behavioral component, focusing solely on demographic data. Similarly, the option about using keywords pertains more to search engine optimization rather than behavioral targeting, which is concerned with online behavioral patterns rather than search terms.