What is programmatic advertising?

Programmatic advertising refers specifically to the automated buying and selling of digital advertising space. This encompasses a wide range of processes that use technology and data to purchase and optimize ad placements in real-time, allowing advertisers to target audiences more effectively than traditional methods.

The use of automated systems, including algorithms and real-time bidding, facilitates a more efficient and data-driven approach to ad placements, significantly reducing the time and effort involved in ad transactions. In contrast, the other options describe practices that are either manual processes, focus on different advertising mediums, or do not involve the automated technology inherent to programmatic advertising.