What is the likely outcome if only one person is managing the marketing plan?

When only one person is managing the marketing plan, there can be significant limitations in terms of resources, creativity, and execution. This leads to a lower likelihood of executing a high-frequency ad strategy, as the individual may struggle to optimize and distribute ads effectively across various channels.

With one person at the helm, they may focus on a few campaigns or tactics, which could restrict the volume of advertisements served to users. This situation can therefore result in lower frequency of ads being presented to the audience, potentially reducing the impact and reach of the overall marketing efforts.

In contrast, options related to increased competition, greater diversity in marketing messages, and achieving last-touch credit would generally be associated with a more collaborative or robust marketing environment where multiple individuals or teams are involved, allowing for greater creativity, a wider array of messaging strategies, and more comprehensive tracking and attribution.