What is the main function of a media plan in advertising?

The primary function of a media plan in advertising is to outline strategy and tactics for promotions. A media plan serves as a comprehensive blueprint that guides how an advertising campaign is structured and executed. It involves determining target audiences, selecting appropriate media channels, establishing budgets, and scheduling ad placements. By doing so, it ensures that marketing efforts are aligned with the overall business objectives and that they effectively reach and engage the intended audience.

While other options may involve important aspects of advertising, they do not encompass the full scope of what a media plan aims to achieve. For instance, establishing pricing for ad slots is typically related to negotiations with media vendors and not to the broader strategic framework of the campaign. Managing social media interactions is a function of community management and customer engagement rather than a core component of a media planning strategy. Creating individual advertisements is part of the execution phase but does not represent the strategic oversight and direction provided by a media plan itself.