What occurs when there is a discrepancy in reporting?

When there is a discrepancy in reporting, it indicates that the buyer and seller have recorded different figures for key metrics such as impressions or conversions. This misalignment can arise from various factors, including differences in data collection methodologies, tracking systems, or reporting timeframes.

When both parties report varying numbers, it can lead to confusion, affect campaign performance assessments, and hinder effective optimization strategies. Resolving these discrepancies is crucial for maintaining clarity and trust between the buyer and seller, ensuring that both parties are aligned on campaign outcomes and ROI.

Reporting identical metrics would suggest no discrepancies, while agreeing on different strategies implies a variation in approach rather than data misalignment. Offering a lower bid does not relate to reporting discrepancies but rather to bidding strategy. Therefore, the accurate representation of what occurs during a reporting discrepancy is that the buyer and seller report different numbers for impressions or conversions.