What percentage of incremental lift in conversions is generally associated with enabling cross-device attribution and targeting?

Enabling cross-device attribution and targeting generally leads to a significant improvement in the accuracy and effectiveness of marketing campaigns. By accounting for user interactions across different devices, advertisers can more effectively attribute conversions to the correct touchpoints in the customer journey. This holistic view of user behavior allows advertisers to fine-tune their strategies, optimize ad spend, and improve return on investment.

A commonly referenced percentage for the incremental lift in conversions associated with these practices is around 20%. This figure reflects the additional conversions that can be captured when cross-device interactions are considered, leading to more precise targeting and improved campaign performance. This percentage highlights the importance of having a comprehensive approach to tracking user interactions, as it can substantially influence the overall effectiveness of marketing efforts.

The other percentages, while they may sound plausible, do not accurately reflect the typical outcome observed in studies measuring the impact of cross-device attribution and targeting on conversion rates.