What should be considered to set a campaign up for success?

To set a campaign up for success, it's important to consider multiple strategies that encompass various aspects of advertising.

Giving view-through credit is essential as it acknowledges the impact of an ad even if the user does not click on it immediately. This metric helps understand the influence of ads on consumer behavior over time and aids in optimizing future campaigns.

Treating prospecting and retargeting separately allows for tailored approaches for each audience segment. Prospecting targets new users who might be interested in the product, while retargeting focuses on individuals who have already shown interest. By distinguishing these strategies, marketers can craft more effective messaging and timing that resonates with each group, thus improving overall campaign performance.

Focusing on geography is vital because different regions may have varying cultural norms, purchasing behaviors, and market saturation levels. Customizing campaigns based on geographical data can enhance relevance to the target audience, leading to higher engagement rates and conversion.

Considering all of these elements collectively fosters a comprehensive approach that aligns with the overall campaign goals, increasing the likelihood of success.