When buying at a CPM rate in programmatic advertising, what does it indicate about the impressions being purchased?

When buying at a CPM (Cost Per Mille) rate in programmatic advertising, it signifies that the purchasing process is based on a cost for every thousand impressions served. This pricing model emphasizes the volume of ad impressions delivered rather than individual clicks or interactions, making it a common choice for advertisements that aim to create brand awareness or visibility.

By focusing on impressions rather than individual unit purchases, advertisers can efficiently manage their budget relative to a broad audience reach. This approach is especially favorable in campaigns where the primary goal is exposure rather than direct response or engagement metrics.

The concept of purchasing exclusively by the thousand means that advertisers can calculate their expected reach based on their investment, knowing that their CPM rate reflects the cost for potentially thousands of viewers who will see the ad, regardless of whether they take additional actions such as clicking on the ad or not. This method provides a strategic advantage in brand-building campaigns where visibility is paramount.