Which of the following actions contributes to better audience targeting in digital marketing?

Utilizing audience segmentation is a key action that enhances audience targeting in digital marketing. This approach allows marketers to divide a broad target audience into smaller, more defined groups based on shared characteristics, such as demographics, interests, behavior, or purchasing patterns. By understanding the unique attributes and preferences of different segments, marketers can tailor their messaging and offers to resonate more effectively with each group. This leads to more relevant advertising, improved engagement rates, and ultimately, better conversion rates.

In contrast, disregarding user preferences would lead to targeting strategies that are misaligned with the needs and interests of the audience, resulting in wasted advertising spend and lower effectiveness. Focusing solely on new audiences ignores the potential value of existing customers and limits the opportunity to build on previously established relationships. Targeting only past customers may restrict outreach to a narrow audience, which could prevent businesses from expanding their market share and engaging with potential new customers. Therefore, audience segmentation stands out as the most effective strategy for refining audience targeting in digital marketing.