Which of the following statements is true about programmatic advertising?

Programmatic advertising is fundamentally characterized by its reliance on data-driven strategies that automate the process of buying and selling ads. This approach leverages technology and algorithms to optimize ad placements in real-time, allowing advertisers to target audiences more precisely based on a variety of data points. By automating the ad buying process, programmatic advertising enhances efficiency and effectiveness, enabling businesses to reach the right audience at the right time with less manual intervention.

The other options suggest misconceptions about programmatic advertising. For instance, manual ad placement contradicts the core aspect of programmatic that emphasizes automation. Claiming it is limited to social media platforms ignores the vast range of digital environments in which programmatic can operate, including websites, mobile apps, and more. Lastly, the idea that creativity is insignificant undermines the critical importance of ad creative in capturing audience attention and driving engagement, which remains a vital component in any advertising strategy, including programmatic.