Which statement is a misconception regarding viewability?

The statement that viewability is only relevant for video ads represents a misconception because viewability applies to all types of digital ads, not just video. In the realm of digital advertising, viewability refers to the measurement of whether an ad is actually seen by a user, regardless of its format—be it display, video, or any other format. Advertisers and publishers use viewability metrics for both display ads and video ads to ensure their marketing investments are effective.

Other formats, such as native ads and rich media, likewise have viewability considerations. Understanding that viewability is a broader concept relevant across various ad types is crucial for effective campaign management and reporting. This misconception could lead to an oversight in optimizing all advertising formats for visibility, which is important for maximizing engagement and return on investment.