Why could having a single marketer on a plan be viewed as a limitation?

Having a single marketer on a plan can be viewed as a limitation primarily because it can create constraints in the capacity for creative innovation. When only one marketer is involved, their unique perspective and ideas dominate the advertising strategy, which can lead to a lack of diverse viewpoints and creative solutions.

In collaborative environments where multiple marketers contribute, various ideas can flourish, leading to more innovative and effective advertising campaigns. This diversity can introduce fresh concepts, expand creative boundaries, and enhance problem-solving capabilities, ultimately leading to more impactful marketing efforts.

While aspects like control over advertising, competition dynamics, and resource allocation are important considerations, the fundamental issue here revolves around the lack of creative diversity that arises from having a single marketer involved. This limitation can hinder the effectiveness of a campaign by making it less adaptable and responsive to market trends and consumer preferences.