Why does the digital media industry need to develop a new gold standard?

The digital media industry needs to develop a new gold standard primarily to build trust among its various stakeholders, including advertisers, publishers, and consumers. Trust is essential in a landscape where issues like data privacy, ad fraud, and transparency have become significant concerns. Establishing a reliable standard can help ensure that everyone involved in the digital advertising ecosystem is held to the same high expectations regarding data usage, ad delivery accuracy, and ethical practices.

This new standard can guide best practices and create a framework that enhances accountability, ultimately fostering a healthier ecosystem. When trust is built, advertisers are more likely to invest in digital media, publishers can rely on fair practices, and consumers feel more secure in their interactions, thereby positively impacting the entire industry.

Lowering costs, enhancing targeting, and improving engagement are important elements within the industry, but they do not address the fundamental need for trust, which is crucial for sustainable growth and collaboration among all participants in the digital ecosystem.